Our Marketing Leads Visitors Directly to Your Door

More and more, tourists are turning to the Kennebec Valley EXPLORER – in print, email, online, and on social media – for information about where to go and what to do in Maine’s Kennebec Valley. We promote events and activities, individual businesses, and travel itineraries to your potential customers.

Download the 2017 Kennebec Explorer Media Kit to get all the details on advertising with the Kennebec Valley EXPLORER.

An Integrated Marketing Plan
We use data from the Maine Office of Tourism to determine our primary target audiences, top geographic markets, and most popular channels to ensure that we put your information in front of the people who are planning their first or hundredth trip to the Kennebec Valley. Through a strategic combination of print, digital, and social media marketing tactics, we drive traffic to where visitors can request a free travel guidebook (The Kennebec Valley EXPLORER) and sign up to receive bi-monthly emails. Every activity in our marketing strategy is designed to drive tourist engagement and increase visitors to the Kennebec Valley region.

We offer the following opportunities for you to promote your business:

15,000+ Copies Distributed

Place an ad in The Kennebec Valley EXPLORER, a high-quality publication that highlights all there is to see and do in Maine’s Kennebec Valley.

2,500 Unique Visitors Monthly

Promote your business to tourists who are actively planning a trip to Maine’s Kennebec Valley.

10,000 Email Newsletters Monthly

Advertise in our e-newsletters and reach engaged tourists who opted in to receive updates about Maine’s Kennebec Valley.

12,000+ Fans

Become a member of the Kennebec Valley Tourism Council (the group behind The Kennebec Valley EXPLORER) and we’ll promote your news, events, and activities on our Facebook, Instagram, Twitter, YouTube, and Pinterest accounts.

Download the 2017 Kennebec Explorer Media Kit to get all the details on advertising with the Kennebec Valley EXPLORER.


Audience: Who Visits Maine’s Kennebec Valley:
Here are some statistics on our engaged audience:

  • Average Visitors are in their 40s
  • 60% of Visitors are Married
  • The Majority of Visitors Have Children
  • $97,000 Average Household Income
  • 66% are Employed Full Time and Have a College Degree
  • Primary Purpose for Coming to the Area is Visiting Family and Friends
  • Visitors are Interested in Food, Beverage, and Culinary Activities


Where You’ll Find The Kennebec Valley EXPLORER Vacation Planner:

The Kennebec Valley EXPLORER Vacation Planner will be available for distribution by Memorial Day Weekend 2017:

  • In All Maine Visitor Information Centers, Regional Chambers and Businesses, Portland Gateway Center, and Throughout New England at Prime Targeted Locations
  • National Tourism-focused Events and Festivals
  • Requests via Website for Mail Fulfillment
  • Electronically at

Breakdown of Distribution:

  • Maine Visitor Information – 3,000
  • Regional/New England Locations – 6,000
  • Advertisers –1,200
  • Mail Fulfillment Requested via Website – 2,000
  • Consumer Travel and Trade Shows – 2,800
  • Total Planned Print Quantity – 15,000 

For more information contact Tracy O’Clair at (207) 512-0532 or

About KVTC | KVTC Membership | Media & News

The Kennebec Valley Explorer 2017 MEDIA KIT